Qualities of a good URL. URLs should be simple, concise, and designed to last forever – reflecting the page’s content and hiding the implementation. The days of an URL mapping directly to a file are gone. So instead people treat the URL like command line – passing variables to a script that assembles a page – ending up with a bloated, confusing, and forgettable URL. Like, for example, the one you’re looking at now. Interesting argument, but ultimately too much of a bother – doesn’t scale to really complex sites, and using mod_rewrite in Apache isn’t the most accessible solution.